BEHIND THE BRAND

Wade Morgan Eyewear
Wade Morgan Eyewear

Wade Morgan Eyewear was born from a desire to create affordable, well-made eyewear that combines vintage vibes with a modern look and feel.
Drawing on an appreciation for minimalist design, our collection relies mainly on clean lines and simple colours, for a refined, high-quality product.

Established in 2017, Wade Morgan Eyewear was created to provide affordable, fashion forward optical and sunglasses frames for local independent optometry businesses to dispense.  We are incredibly grateful for the support and success of our brand since inception and continue to focus on our craftsmanship and quality, bringing you a finished product that we can be proud of and which you've already come to love.  We use responsibly sourced materials across our entire collection and all frames are designed in Melbourne by our in-house team.